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Discover: Luxury Automobile Icon Rolls-Royce

Rolls-Royce Ghost Series 2 Celebrated As A Future Classic At The LUXURY FESTIVAL 2016

Since 1904 Rolls-Royce has created instantly recognisable motor cars that have made the marque an enduring icon all over the world. Inspired by some of the most evocative cars ever built.

History of Rolls Royce

Rolls Royce motors was founded in 1906 by Henry Royce and Charles Rolls, but the first Rolls Royce car was created in 1904 by Henry Royce. In 1998, ownership of this brand shifted after various disputes occurred regarding trademarks, licensing, and rights between Volkswagen and BMW. In the end, the ownership went to BMW, however from 2003, BMW would only be able to name their cars “Rolls-Royce”, where VW’s former Rolls-Royce/Bentley division would only be able to build cars and name them “Bentley.” Most known for their highly recognizable motor car, Rolls Royce has been an icon in the luxury car industry for over 100 years and for many more future years to come.

History of the Famous Hood Ornament

She’s referred to as The Spirit of Ecstasy, also “Emily”, “Silver Lady” or “Flying Lady”.  Designed by Charles Robinson Sykes – there is a story behind this iconic lady and it has to do with a secret passion between John Walter Edward Douglas-Scott-Montagu. Montagu of Beaulieu. He had a secret love for Eleanor Velasco Thornton, John Walter’s secretary. Their love remained hidden for more than a decade, only visible to a close friends. Her lack of social and economic status got in the way and John-Walter, giving in to family pressures, married Lady Cecil Victoria Constance instead, but the secret love affair continued. She was the inspiration for the hood ornament.

Sadly, Eleanor died on 30 December 1915, on a cruise ship, the SS Persia, after the ship was torpedoed off Crete by a German submarine, while she accompanied Lord Montagu on his journey to India.

A Bespoke Rolls-Royce GHOST SERIES II is the star of the India’s largest Luxury Festival, held at the IGI Stadium.

Ghost Series II at the Luxury Festival

Ghost Series II is the ultimate business tool for the businessman and woman – the select choice of the most successful individuals in India.

Acclaimed with numerous awards including the prestigious Red Dot Design Award,  and most recently The annual Car Awards, Ghost has been affirmed as one of the world’s finest luxury motor cars, with Ghost Series II Extended Wheel base claiming  the award for ‘Best Buy’ in the £100,000+ category. This marks a decade of dominance for Rolls-Royce Motor Cars in this prestigious class within the Car Awards, and the second win in succession for Ghost Series II.

Ghost Series II delivers the latest industry-leading technology from Rolls-Royce clad in a subtle re-design. It exudes the timeless yet cool, modern luxury that the car’s customers, the Rolls Royce clientele demand. The launch of Ghost Series II consolidates Ghost’s position as the most popular car in the Super Luxury class, and as a cornerstone of Rolls-Royce’s continuing success.

Ghost features one of the most impeccable drive trains of any super-luxury car with a 6.6 litre V12, twin-turbo engine producing an effortless 563hp and 780Nm of torque, mated to a seamless 8 speed transmission. The famed Rolls-Royce magic carpet ride is provided by an intelligent four-corner air suspension system. A large variety of technological options, combined with Rolls-Royce’s peerless craftsmanship ensure Ghost is the pinnacle car for business icons. Customers are able to choose from 44,000 exterior colours through the bespoke program, which enables customers personalization that makes every Ghost unique. ( written in this way)

Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars, says,

“Since its launch in 2009 the Ghost has propelled Rolls-Royce Motor Cars to new heights. It attracts a very special breed of some of the most discerning and successful entrepreneurs in the world, seduced by this special car’s thoroughly modern interpretation of Rolls-Royce luxury. The Ghost Series II model combines significant advances in technology with a considered update to the car’s alluring exterior. Customer response continues to be overwhelmingly positive and I am absolutely delighted that experts from the world’s media agree.”

With Great Appeal to a Growing Market

In the last few years, Rolls-Royce has had great success in appealing to a larger Indian consumer segment, specifically female and younger customers, through the introduction of new models such as the first Ghost model in 2009 and Wraith in 2013.

The Indian Market is Strong for Rolls Royce

The focus was to build an exquisite product that is unrivaled in craftsmanship, attention to detail, timeless appeal and features bespoke elements of the highest quality that Indian consumers. India remains one of the most significant individual markets for Rolls-Royce, with a handful of markets experiencing remarkable growth.

Ghost Series II – Design Evolved

Protecting the popularity of Ghost’s iconic design while delivering the latest Rolls-Royce technology to its exacting customers, the subtle re-design of Ghost Series II begins from the front.  Re-sculpted LED headlights encircled by daytime running lights lend Ghost Series II a more dynamic visual signature and blend perfectly with revised surface treatments to the front of the car. A tapered ‘wake channel’ on the bonnet, emanating from the Spirit of Ecstasy, evokes the sight of a jet’s vapor trail or wake of a fast luxury yacht and hints at the car’s dynamism. Subtle re-sculpting of Ghost’s bumpers creates a stronger stance and a sense of extra width and height, whilst the contemporary aesthetic is further enhanced with the addition of chrome inserts to the front air intakes, which now feed more air cooling to the front brakes. In addition, the famous waft line has been re-designed on Ghost Series II to lean further forwards emphasizing the car’s effortless dynamism.

The Interior of the Ghost II

Inside, Ghost Series II delivers on its outward appearance. The ultimate contemporary combination of luxury, technology and connectivity available to the successful entrepreneur on the move today, Ghost Series II’s onboard technology ensures it is an oasis of calm in a busy, connected world where he or she can do business in peace.

Its suite of technologies ensures that both business and leisure time in the car are a super-luxurious, effortless experience. Satellite Aided Transmission (SAT), which debuted in Wraith last year, enhances the car’s dynamism – ensuring the car automatically adapts to its surroundings, augmenting the drive experience. Updates to navigation systems and the car/user interface ensures accessing Ghost’s features remains an effortless experience, whilst optional Bespoke Audio – the most exhaustively engineered and finest audio system in automotive history – brings new levels of acoustic satisfaction to passengers.

The Rolls-Royce Ghost remains the ultimate choice for successful entrepreneurs around the world and offers a calm place from which to run their successful enterprises on the move.

Headquarters

With it’s headquarters located in Goodwood, England, Rolls Royce is also offered worldwide making it an international luxury brand.

Why Rolls Royce

Rolls Royce is an engineer of excellence and an international leader in business systems. This is a brand that believes in the development of innovative projects, the maintenance of quality across all projects, and sees business as a driving force of creating wealth. These ideas come across in their innovative and highly recognizable cars, creatively putting forth a unique brand that is aesthetically unique and at the highest caliber of performance above all else.

Rolls Royce Owners Club

Own a Rolls ~ There’s a club and an app for that!

Design / Customize Ghost or Phantom

Want to design your own? There’s an app for that too!

Rinku Madan

Rinku Madan, an acclaimed Gourmand in India, recently completed her studies in Global Journalism at the Harvard University, Massachusetts (Grade A Honors) with the objective to pursue her writing skills in the area of Global Luxury. She had earlier studied at the French Culinary Institute in New York (an affiliate of Culinary Institute of America) to certify in the arena of Food Writing.